bWell-informed is FREE to consumers to help find the most right sized, affordable health insurance plan, fit to the specific needs of the user. If the user completes an application for health insurance with one of our marketplace/broker partners, bWell-informed is paid a marketing fee per application. bWell-informed seeks to bring the most unbiased view of ALL health insurance types and carriers so the consumer can confidently BUY insurance rather than be SOLD insurance.