J.D. Auto Repairs offers a wide range of services as outlined in the detailed sections below. It is ultimately the goal of the company to offer a one-stop facility for all auto servicing needs, including brakes, transmission, wheel alignment, etc. In this way the mobile technician can offer greater perceived value for the customer than many other shops which specialize in certain areas. The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the
prices of their products and services to repair shops. In addition, because the customers see the service as undifferentiated and a "commodity" with little value separation between competitors, buyer power is also very high. Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as do-it-yourself work) mean that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low cost leadership principal applied aggressively or to create higher switching costs through the building of strong business to customer ties. J.D. Auto Repair will hire trained and certified mechanics who are able to prove they have superior customer awareness and interaction. It is the company's professional people who will fulfill the firm's contracts and goals. The largest part of the company's expenses will be in labor costs. 3.1 Service Description J.D. Auto Repair provides a wide range of auto repair services. These include: Scheduled maintenance. Oil changes/ tune ups. Brake repair. Comprehensive engine and transmission repair. Each job or project will be on a reservation basis, although we will accept a small percentage of drive in repair work.
... moreless ...